› i’m not religious.
 ›› not quite fashion.
 ››› not quite philosophy.
 /// questioning everything
// without asking anything.
Text block from I’m Not Religious hero section explaining the brand philosophy — refusing handed-down narratives, questioning belief, and embracing clarity over conformity.
Silhouettes of three airplanes in a vertical sequence against a black background.
Black silhouette of a child jumping with arms raised against a plain white background.
Black and white abstract geometric pattern with lines, shapes, and cross-stitch text reading 'NEVER QUIT, NEVER SETTLE'.
INR BULLETIN
system: inr online; mode: trifecta; archetypes: initiator watcher loudmouth; action: build map expose; policy: receipts over noise; status: archive armed; they ask you're not religious; you answer you're right; raised on dial-up and doubt; burned cds and borrowed faith; sunday school to adult swim; aim away messages; myspace top eight; subway tokens and $2 bills; mixtape logic; cable static; pirated wisdom; we watched the reruns; we caught the pattern; analog kids in a digital cult; message boards and sneaker queues; we saw the curtain; we stopped clapping; receipts kept; signal intact; the rite starts here.
Black and white close-up of a computer-generated anatomical illustration of a human brain showing various regions and neural connections.
Silhouette of three airplanes stacked vertically, pointing downward.
Outline of an airport terminal with runways and taxiways.
currently available: the first rite  |  launch pricing: in effect
Silhouette of a folding hand fan with three sections.
Neon sign with the message "Keep Scrolling" and downward arrows.
INR archival photo — original hand-stencil ‘I’m Not Religious’ tee from the 2011 roots era, shown on model as part of the timeline.
Black Halloween-themed text that says 'Happy Halloween' with a spooky font.
section: our story // year of origin: circa // materials: stencil, cardboard, floor // location: bklyn, nyc // purpose: question the narrative // RECEIPTS
Text graphic reading “Receipts don’t lie.” from I’m Not Religious (INR), referencing the brand’s archival timeline that documents its evolution from 2011 to 2025.
Black screen with white text discussing themes of storytelling, performance, and cultural critique.
Black silhouette of a woman walking, holding an umbrella, surrounded by trees, with a small dog walking beside her.
INR timeline receipt listing key milestones from 2011 to 2025 — roots, reach, quiet, shift, return. Designed like a proof-of-truth document chronicling the brand’s evolution from DIY stencils to archival brand..
Stacked stencils labeled “The INR Files,” showing original 2011 designs for “I’m Not Religious” and “Free Spirit.” Represents the archival evolution of the brand’s mark and message.
Handwritten strip reading ‘It was spontaneous, but definitely no accident,’ on black tape — INR timeline caption.
Black background with dark gray, abstract, tangled lines and a small spark icon.
› inr.ip_notice
 ›› all artwork, text, and designs belong to i’m not religious® (inr.).
 /// unauthorized use is prohibited and protected.
Neon sign with the message 'Keep Scrolling' and downward arrows
Black silhouette of weather station with three parts: a vertical pole with instruments on top, a rectangular box, and another instrument with a droplet-shaped component, set against a white background.
Step-by-step instructions for folding a paper airplane.
section: inr anchors // archetypes: initiator • watcher • loudmouth // function: build • map • expose // lens: three positions - one truth // signal: coded clarity THE TRIFECTA
not the trinity… the trifecta.” — INR’s three-signal framework introducing The Initiator, The Watcher, and The Loudmouth.
Cartoon character with wild hair, large eyes, and a surprised or scared expression, waving hand.
Text on a black background discussing the concepts of signals, masks, roles, frameworks, truth seekers, and how to stand out in a world that demands belief, emphasizing positions and badges.
The Initiator — INR’s original stencil logo reimagined. The foundation of the Trifecta, representing the brand’s first signal and the blueprint everything else was built on.
Text on a black background with white, monospaced font. The text discusses a system that is spirit-led, built on a blueprint layer, pulls from memory, and is simple because it is encoded.
THE INITIATOR // BADGE
UNLIMITED STOCK 3" SCALE SLAPPABLE GLOSSY VINYL BUILT TO LAST
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Silhouette of an airplane flying in the sky.
ENTER THE FIRST RITE →
the first rite // origin drop

founding collection • 50 units per piece • no reprints

› inr_ip_notice
›› all artwork, text, and designs are protected
›› and belong to i’m not religious® (inr.).
/// unauthorized use is prohibited.
The Watcher — second layer of the INR Trifecta, built on the Initiator’s foundation. Symbolizes vigilance, discernment, and pattern recognition within chaos.
Intro text explaining INR’s Trifecta system — The Initiator, The Watcher, The Loudmouth. Three frameworks for truth seekers navigating performance culture.
Text on a black background with white font discussing traits of a vigilant, pattern-recognizing person or system.
THE WATCHER // BADGE
UNLIMITED STOCK 3" SCALE SLAPPABLE GLOSSY VINYL BUILT TO LAST
GET IT NOW →
A black background with white text displaying a series of statements about speaking with clarity, setting boundaries, standing firm, and being blunt rather than rude.
THE LOUDMOUTH // BADGE
UNLIMITED STOCK 3" SCALE SLAPPABLE GLOSSY VINYL BUILT TO LAST
GET IT NOW →